What is the primary purpose of a business case assessment?

Prepare for the CEBS GBA 1 Exam with flashcards and multiple choice questions, including hints and detailed explanations. Gear up for success!

The primary purpose of a business case assessment is to provide justification, plan, and expected results in one document. This comprehensive approach enables stakeholders to understand the context, resources needed, and the anticipated benefits of a proposed project or initiative. It incorporates a thorough analysis of various factors including financial projections, expected return on investment (ROI), and strategic alignment with organizational goals.

By offering a holistic view, the business case allows decision-makers to evaluate all pertinent aspects before committing resources. This includes identifying current problems and opportunities, but it also extends to developing a framework for how the proposed actions will address these issues and yield positive outcomes over time. This multifaceted documentation is crucial for effective business planning and decision-making, making option C the most accurate representation of a business case's primary purpose.

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